Welocalize Presents
Ready, set grow — You’re ready to enter a new market, but you don’t speak the language, and don’t know the culture. Don't miss this 15-minute podcast featuring language industry experts as they tackle the biggest challenges in localization, translation, and every aspect of multilingual marketing.
Welocalize Presents
Episode 11: Art of Partnership, NetApp & Welocalize
In episode 11 of the Welocalize podcast, host Louise Law chats with Edith Bendermacher, Director of Globalization at NetApp, GALA Board Member, and Program Director at Women in Localization.
With over 13 years of collaboration, NetApp and Welocalize have forged a strong partnership. Edith and Louise chat about the importance of an enduring client/vendor partnership, the shift in content creation due to AI, and how to find an equilibrium between AI-enabled technologies and the human touch.